CROMA X SUNBURN

To position Croma as a go-to brand for Gen Z by showcasing its range of music-related products, while driving footfall to stores through engaging, on-the-spot prizes and immersive experiences at the event.

CAMPAIGN IDEA

We crafted an immersive experience at the Martin Garrix tour for Croma, designed to increase brand awareness among Gen Z. By focusing on interactive elements and music-related products, we created an unique engagement that highlighted Croma’s relevance in the tech and music space especially for younger audiences.

OBJECTIVE

The aim was to showcase Croma as a new age brand amongst Gen Z's

CHALLENGES

The primary challenge was creating an activation that resonated with the dynamic and hard-to-capture Gen Z audience amidst the high-energy atmosphere of the Martin Garrix tour. Additionally, ensuring that the event not only engaged the festival-goers but also translated into increased in-store footfall required a carefully crafted and innovative approach.

IMPACT

The activation successfully captured the attention of the Gen Z audience, driving significant engagement at the event setup. Moreover, the campaign achieved its goal of increasing in-store footfall, demonstrating the effectiveness of blending immersive on-ground experiences with actionable retail strategies.