CROMA X GUJRAT TITANS

To amplify Croma’s brand association with Gujarat Titans by engaging IPL fans through interactive activations and exclusive merchandise rewards

CAMPAIGN IDEA

We helped Croma amplify its presence by launching an engaging activation tied to its sponsorship of Gujarat Titans during the IPL season. Through interactive stadium setups and in-store activations across 300+ outlets, we subtly integrated Croma’s product line into the excitement of IPL and allowed fans to connect with the brand while winning exclusive merchandise, blending product awareness with cricket excitement.

OBJECTIVE

To amplify Croma’s brand association with Gujarat Titans and enhance product visibility by engaging IPL fans through interactive activations, exclusive rewards, and cricket excitement.

CHALLENGES

The short turnaround time after the IPL schedule announcement posed a significant challenge in coordinating both stadium and in-store activations. Managing high traffic from millions of users scanning QR codes in stores required precise technical planning to handle the surge. Ensuring seamless engagement across 300+ Croma stores while maintaining consistency in branding and execution was also demanding.

IMPACT

The campaign successfully drove high traffic, boosting brand visibility for Croma during the IPL season. The interactive games and exclusive merchandise engagement enhanced customer participation, establishing a strong connection between Croma and Gujarat Titans. Additionally, the in-store QR code activations significantly increased footfall across Croma’s all of outlets, translating the IPL excitement into real-world brand engagement.