SETU brand launch
To promote eye health awareness and position Setu’s Eye Max as a wellness leader through creative activations and interactive product demos
CAMPAIGN IDEA
CAMPAIGN IDEA
Helped launch Setu’s Eye Max product with a creative and engaging event to build brand awareness. The focus was on eye health and the #DigitalAddiction theme. Through interactive setups like the eye tunnel and immersive product demos, we seamlessly introduced guests to the range of Setu’s wellness products while highlighting the importance of eye care.
Helped launch Setu’s Eye Max product with a creative and engaging event to build brand awareness. The focus was on eye health and the #DigitalAddiction theme. Through interactive setups like the eye tunnel and immersive product demos, we seamlessly introduced guests to the range of Setu’s wellness products while highlighting the importance of eye care.
OBJECTIVE
To position Setu as a leading wellness supplement by building brand awareness, educating guests on eye health, & creating engagement through immersive experiences.
To position Setu as a leading wellness supplement by building brand awareness, educating guests on eye health, & creating engagement through immersive experiences.
CHALLENGES
One of the key challenges was creating an engaging event centered around eye health, a topic often overlooked. Ideation was critical, especially in incorporating impactful visuals like the eye tunnel and interactive product displays. Another challenge was integrating Setu's broad product range in a way that kept the event focused and engaging. Creating the eye tunnel video with hundreds of eyes watching attendees was a technical and creative challenge that required attention to detail.
One of the key challenges was creating an engaging event centered around eye health, a topic often overlooked. Ideation was critical, especially in incorporating impactful visuals like the eye tunnel and interactive product displays. Another challenge was integrating Setu's broad product range in a way that kept the event focused and engaging. Creating the eye tunnel video with hundreds of eyes watching attendees was a technical and creative challenge that required attention to detail.
IMPACT
The event was a huge success, generating significant buzz around Setu’s Eye Max and other products. The interactive experiences resonated with guests, increasing awareness about eye health and creating strong brand visibility. The creative setups left a lasting impression on attendees.
IMPLEMENTATION
#GETINSYNC
#GETINSYNC
#GETINSYNC
QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.