Skore x vh1 supersonic
Helped Park Avenue to create a unique and innovative brand presence at Sunburn, one of India's biggest music festivals, leaving a lasting impression on festival-goers.
CAMPAIGN IDEA
CAMPAIGN IDEA
To boost SKORE’s brand visibility at music festivals by creating an interactive and entertaining experience, encouraging festival-goers to engage with the brand while driving product sampling and reinforcing SKORE as a cool, fun brand.
To boost SKORE’s brand visibility at music festivals by creating an interactive and entertaining experience, encouraging festival-goers to engage with the brand while driving product sampling and reinforcing SKORE as a cool, fun brand.
OBJECTIVE
To position SKORE as a fun, youthful brand by creating interactive and engaging experiences at music festivals
To position SKORE as a fun, youthful brand by creating interactive and engaging experiences at music festivals
CHALLENGES
One of the key challenges was creating an engaging activation around a sensitive product category like condoms. We had to find the right balance between being fun and playful without appearing inappropriate, which required careful messaging. The cultural stigma around discussing pleasure products in India also made it challenging to design a campaign that felt approachable. Additionally, we had to ensure the games and installations were subtle yet impactful, drawing people in without making them uncomfortable all while maintaining brand relevance.
One of the key challenges was creating an engaging activation around a sensitive product category like condoms. We had to find the right balance between being fun and playful without appearing inappropriate, which required careful messaging. The cultural stigma around discussing pleasure products in India also made it challenging to design a campaign that felt approachable. Additionally, we had to ensure the games and installations were subtle yet impactful, drawing people in without making them uncomfortable all while maintaining brand relevance.
IMPACT
The campaign successfully positioned SKORE as a fun and approachable brand, leaving festival-goers with a positive impression. The quirky photo op and engaging games drew in large crowds, boosting brand visibility and product sampling. By making the activation interactive, SKORE became a conversation starter, generating word-of-mouth buzz. The overall brand perception shifted, with the TG viewing SKORE as a youthful brand.
The campaign successfully positioned SKORE as a fun and approachable brand, leaving festival-goers with a positive impression. The quirky photo op and engaging games drew in large crowds, boosting brand visibility and product sampling. By making the activation interactive, SKORE became a conversation starter, generating word-of-mouth buzz. The overall brand perception shifted, with the TG viewing SKORE as a youthful brand.
IMPLEMENTATION
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QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.