sporto red cp activation
To drive brand awareness and product sampling among office-goers, positioning Sporto Red as a high-quality yet affordable sportswear option tailored for the Indian lifestyle
CAMPAIGN IDEA
CAMPAIGN IDEA
We created a dynamic, two-day activation to position Sporto Red as the go-to affordable sportswear brand for men. By engaging office-goers with unique games like pool football and a VR obstacle course, we increased brand awareness and showcased the active lifestyle Sporto Red supports.
We created a dynamic, two-day activation to position Sporto Red as the go-to affordable sportswear brand for men. By engaging office-goers with unique games like pool football and a VR obstacle course, we increased brand awareness and showcased the active lifestyle Sporto Red supports.
OBJECTIVE
To position Sporto Red as the go-to affordable sportswear brand by driving awareness and engagement through interactive games & setups.
To position Sporto Red as the go-to affordable sportswear brand by driving awareness and engagement through interactive games & setups.
CHALLENGES
The primary challenge was the short turnaround time for executing multi-city activations across North India. Coordinating last-minute mall bookings and aligning teams for smooth execution added to the pressure. Additionally, creating and setting up two customized games—pool football and a VR obstacle course—within this tight timeframe required seamless planning. Despite these constraints, we ensured that each activation ran flawlessly, engaging the target audience effectively.
The primary challenge was the short turnaround time for executing multi-city activations across North India. Coordinating last-minute mall bookings and aligning teams for smooth execution added to the pressure. Additionally, creating and setting up two customized games—pool football and a VR obstacle course—within this tight timeframe required seamless planning. Despite these constraints, we ensured that each activation ran flawlessly, engaging the target audience effectively.
IMPACT
The activations successfully positioned Sporto Red as a go-to brand for affordable men’s sportswear. The interactive games drew in office-goers, driving strong engagement and brand recall. By offering free t-shirt samples to winners, we enhanced product awareness and achieved significant sampling. Overall, the event generated buzz and established a direct connection between the brand and its target audience.
The activations successfully positioned Sporto Red as a go-to brand for affordable men’s sportswear. The interactive games drew in office-goers, driving strong engagement and brand recall. By offering free t-shirt samples to winners, we enhanced product awareness and achieved significant sampling. Overall, the event generated buzz and established a direct connection between the brand and its target audience.
IMPLEMENTATION
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#GETINSYNC
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QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.