tramontina brand launch
To establish Tramontina as a premium kitchenware brand in India by showcasing its rich heritage and product range through immersive launch experiences
CAMPAIGN IDEA
CAMPAIGN IDEA
We orchestrated a grand launch event to introduce Tramontina, the internationally renowned kitchenware brand, to the Indian market. Through immersive experiences, a history showcase, media events & much more, we elevated their brand awareness, positioning Tramontina as a premium choice for Indian consumers.
We orchestrated a grand launch event to introduce Tramontina, the internationally renowned kitchenware brand, to the Indian market. Through immersive experiences, a history showcase, media events & much more, we elevated their brand awareness, positioning Tramontina as a premium choice for Indian consumers.
OBJECTIVE
To establish Tramontina as a premium kitchenware brand in India by showcasing its rich heritage and driving impactful brand awareness through immersive experiences.
To establish Tramontina as a premium kitchenware brand in India by showcasing its rich heritage and driving impactful brand awareness through immersive experiences.
CHALLENGES
One of the key challenges was replicating Tramontina’s best-selling pan as a life-sized photo op, ensuring it looked realistic and premium rather than like a prop. Achieving the right materials and design took careful coordination and attention to detail. Another challenge was creating a strong cultural connection for an international brand launching in India, requiring us to carefully balance global appeal with local relevance. Coordinating multiple elements like the history pathway, LED mapping, and live cooking demos seamlessly was also demanding, but all was managed by ease.
One of the key challenges was replicating Tramontina’s best-selling pan as a life-sized photo op, ensuring it looked realistic and premium rather than like a prop. Achieving the right materials and design took careful coordination and attention to detail. Another challenge was creating a strong cultural connection for an international brand launching in India, requiring us to carefully balance global appeal with local relevance. Coordinating multiple elements like the history pathway, LED mapping, and live cooking demos seamlessly was also demanding, but all was managed by ease.
IMPACT
The event successfully introduced Tramontina to the Indian market, leaving a lasting impression on media, influencers, and dealers. The history showcase and live product demos created strong engagement. The launch effectively positioned Tramontina as a premium kitchenware brand, driving significant buzz and brand awareness in India.
The event successfully introduced Tramontina to the Indian market, leaving a lasting impression on media, influencers, and dealers. The history showcase and live product demos created strong engagement. The launch effectively positioned Tramontina as a premium kitchenware brand, driving significant buzz and brand awareness in India.
IMPLEMENTATION
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QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.