Park Avenue x Sunburn
Helped Park Avenue to create a unique and innovative brand presence at Sunburn, one of India's biggest music festivals, leaving a lasting impression on festival-goers
CAMPAIGN IDEA
CAMPAIGN IDEA
To create an immersive experience for Park Avenue at Sunburn, moving beyond traditional product sampling. By using interactive installations, and engaging visuals, to increase brand awareness and create lasting connections with festival-goers
To create an immersive experience for Park Avenue at Sunburn, moving beyond traditional product sampling. By using interactive installations, and engaging visuals, to increase brand awareness and create lasting connections with festival-goers
OBJECTIVE
The aim was to deliver a creative, impactful experience that would maximize Park Avenue’s brand visibility at Sunburn.
The aim was to deliver a creative, impactful experience that would maximize Park Avenue’s brand visibility at Sunburn.
CHALLENGES
Some of the challenges faced were developing a custom fragrance diffusion system without using gas, which required extensive R&D with factory engineers. Another challenge was designing an installation that could function effectively in a crowded and high-energy environment like Sunburn. Ensuring & creating seamless digital integration for live social media messaging were also some hurdles which we managed to overcome
Some of the challenges faced were developing a custom fragrance diffusion system without using gas, which required extensive R&D with factory engineers. Another challenge was designing an installation that could function effectively in a crowded and high-energy environment like Sunburn. Ensuring & creating seamless digital integration for live social media messaging were also some hurdles which we managed to overcome
IMPACT
Through our creative setup, the impact created was immediate and memorable. The fragrance-diffusing installation became a star attraction, drawing festival-goers to engage with the brand. The interactive features, such as live social media messaging and custom photo ops, boosted engagement and brand visibility, leaving a lasting impression on thousands of attendees.
Through our creative setup, the impact created was immediate and memorable. The fragrance-diffusing installation became a star attraction, drawing festival-goers to engage with the brand. The interactive features, such as live social media messaging and custom photo ops, boosted engagement and brand visibility, leaving a lasting impression on thousands of attendees.
IMPLEMENTATION
#GETINSYNC
#GETINSYNC
#GETINSYNC
QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.