WHISPER x MOOD INDIGO
To break stigmas and engage young audiences by creating fun, interactive activations that brought period conversations into the open
CAMPAIGN IDEA
CAMPAIGN IDEA
We crafted an innovative, tech-driven activation for Whisper at one of India’s biggest college festivals, Mood Indigo. By blending engagement with the bold theme "Get Bloody Real," we brought period conversations into the open, creating a fresh and impactful brand experience for attendees.
We crafted an innovative, tech-driven activation for Whisper at one of India’s biggest college festivals, Mood Indigo. By blending engagement with the bold theme "Get Bloody Real," we brought period conversations into the open, creating a fresh and impactful brand experience for attendees.
OBJECTIVE
To drive Whisper’s brand awareness by engaging young audiences with interactive and approachable activities that address a sensitive yet important topic.
To drive Whisper’s brand awareness by engaging young audiences with interactive and approachable activities that address a sensitive yet important topic.
CHALLENGES
Addressing a sensitive topic like periods in a public setting, especially in India, was a key challenge. We needed to create an environment that felt approachable and engaging, while ensuring the conversation remained light-hearted yet impactful. Balancing the seriousness of the subject with fun, tech-based activities without alienating the audience was critical. Additionally, fostering open communication around a traditionally stigmatized subject required careful messaging and creative execution.
Addressing a sensitive topic like periods in a public setting, especially in India, was a key challenge. We needed to create an environment that felt approachable and engaging, while ensuring the conversation remained light-hearted yet impactful. Balancing the seriousness of the subject with fun, tech-based activities without alienating the audience was critical. Additionally, fostering open communication around a traditionally stigmatized subject required careful messaging and creative execution.
IMPACT
The impact we created was significant, with high engagement through tech based activities such as the Digital sling shot activity and the 'Shout Out Loud' photo op, encouraging bold messages and instant photos. The photo booth became a festival favorite, driving social media buzz. The gynecologistoffered valuable consultations, while the 'W empowerment' wall inspired open conversations about periods, helping to break the stigma. Overall, the campaign fostered meaningful conversations and left a lasting impression on the audience.
The impact we created was significant, with high engagement through tech based activities such as the Digital sling shot activity and the 'Shout Out Loud' photo op, encouraging bold messages and instant photos. The photo booth became a festival favorite, driving social media buzz. The gynecologistoffered valuable consultations, while the 'W empowerment' wall inspired open conversations about periods, helping to break the stigma. Overall, the campaign fostered meaningful conversations and left a lasting impression on the audience.
IMPLEMENTATION
#GETINSYNC
#GETINSYNC
#GETINSYNC
QUICK LINKS
Quick Links
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.
QUICK LINKS
343, Dheeraj heritage, SV Road, Santacruz - West, Mumbai - 400054
Got a Vision? Let’s Make It Happen.