WPL X vh1 supersonic

To highlight the excitement of women’s cricket, engaging Gen Z through high-energy activations that showcased the skill and spirit of the Women’s Premier League

CAMPAIGN IDEA

Bringing the thrill of WPL to Supersonic, we brought the energy and excitement of WPL to the forefront, creating an experience that engaged festival-goers with the spirit of competition. To spark conversations and raise awareness about the power and skill of women’s cricket Through interactive setups and high-energy engagement.

OBJECTIVE

To ignite excitement for the Women’s Premier League by showcasing the energy and competitive spirit of women’s cricket through engaging and high-energy activations

CHALLENGES

One of the main challenges we faced was adjusting the box cricket game to suit the festival audience, as the original 130.5 km/h ball speed proved too difficult for many to handle. We quickly recalibrated the speed to ensure better participation. Additionally, we needed to convey the message of WPL’s competitiveness to an audience more familiar with IPL, which required creative engagement strategies. Time constraints and on-the-spot changes also posed challenges but we managed to overcome them all.

IMPACT

The campaign successfully brought attention to the WPL, highlighting the talent and competitiveness of women cricketers. Festival-goers actively participated in the games, engaging with the brand and leaving with a newfound respect for the WPL. The MC-driven excite-o-meter and interactive setups boosted excitement, creating a lively atmosphere that resonated with the crowd. Overall, the campaign elevated WPL’s visibility among the Gen Z audience, fostering greater enthusiasm for women’s cricket.